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Tag Archives: branding

The Best of Toys R Us keeps old mascot in new rebrand

It’s been a tough year for the face of Toys R Us, Geoffrey the Giraffe. Last September, when the famous toy retailer filed for bankruptcy, it looked like the long necked mascot’s days were numbered. However, in a controversial move, it looks like Geoffrey is back to work as part …

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The Best of Mailchimp rebrand does away with script wordmark

Popular email marketing service Mailchimp has launched a new brand identity and design system. The rebrand comes courtesy of COLLINS, working alongside Mailchimp’s in-house design team. Notably, it sees the company doing away with its much-loved script logo design in favour of a sans-serif wordmark, and introducing a cheerful yellow …

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The Best of Pentagram creates joint John Lewis and Waitrose identity

Today has seen the John Lewis Partnership relaunch its two retail brands as Waitrose & Partners and John Lewis & Partners. Each arm of the rejigged business model comes with a new brand identity and logo design created by Pentagram, both of which underline the collaboration between the two firms. …

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The Best of 11 of the best free business card templates

As a designer, one of the most important things to do is to get your business card just right. Even as the world becomes increasingly digital, these little slips of card have endured as a vital part of your self-promo efforts.  If you’re just starting out in design, you might …

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The Best of Should you ever scrap a brand and just start again?

Sometimes the more common rebranding strategies of incremental change or reawakening brand heritage just aren’t working, and you need to switch up your design thinking and considering starting again from scratch. In this case, you can treat the client almost like a startup.  But how do you know when you’ve …

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The Best of 7 simple steps to creating a great brand identity

There are many ways to approach a rebrand. A trend of late has been to focus on reawakening a brand’s heritage by looking to the past, but sometimes a huge overhaul of a visual identity isn’t what’s needed. If a brand hasn’t lost its way entirely, but is becoming a …

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The Best of 4 awesome examples of handmade type in branding

As we explored in our feature on bespoke type, the branding trend for embracing a handmade aesthetic to lend your brand an air of authenticity is still going strong. However, in the onslaught of handwriting fonts taking over branding, how do you make sure your design stands out (and for …

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The Best of How to discover a brand’s USP

Whether you’re working on a client’s branding or trying to carve out space in a crowded market for your own brand, finding the thing that makes a brand special is vital to creating standout branding that will be remembered.  After all, fancy gimmicks, bright colours or even the best logo …

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The Best of Airbnb unveils flexible bespoke typeface

Airbnb has a multi award-winning brand identity, but it never settled on a typeface that felt quite right. Until now. The company has released Airbnb Cereal, a sans-serif typeface that can be used across all branding touchpoints, from billboards to its app. Airbnb Cereal is available in six weights: light, …

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The Best of 5 ways to get clients to take more risks

You could be the best creative director, with the best design portfolio in the world, but it might not make a difference to a client who likes to play it safe.  As part of a series from Computer Arts, the team at London-based branding and communication studio NB provide some …

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