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The Best of 7 simple steps to creating a great brand identity

There are many ways to approach a rebrand. A trend of late has been to focus on reawakening a brand’s heritage by looking to the past, but sometimes a huge overhaul of a visual identity isn’t what’s needed. If a brand hasn’t lost its way entirely, but is becoming a …

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The Best of 4 awesome examples of handmade type in branding

As we explored in our feature on bespoke type, the branding trend for embracing a handmade aesthetic to lend your brand an air of authenticity is still going strong. However, in the onslaught of handwriting fonts taking over branding, how do you make sure your design stands out (and for …

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The Best of How to discover a brand’s USP

Whether you’re working on a client’s branding or trying to carve out space in a crowded market for your own brand, finding the thing that makes a brand special is vital to creating standout branding that will be remembered.  After all, fancy gimmicks, bright colours or even the best logo …

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The Best of Airbnb unveils flexible bespoke typeface

Airbnb has a multi award-winning brand identity, but it never settled on a typeface that felt quite right. Until now. The company has released Airbnb Cereal, a sans-serif typeface that can be used across all branding touchpoints, from billboards to its app. Airbnb Cereal is available in six weights: light, …

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The Best of 5 ways to get clients to take more risks

You could be the best creative director, with the best design portfolio in the world, but it might not make a difference to a client who likes to play it safe.  As part of a series from Computer Arts, the team at London-based branding and communication studio NB provide some …

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The Best of Toddler creates new beer label design

The design industry is by no means child’s play. Or is it? Recently, graphic designer Dave Sedgwick, owner of Manchester-based agency Studio DBD, merged the two worlds together, using his two-year-old daughter’s scribbles to form the basis of a new packaging design label for Track Brewing Co.  Sedgwick has been …

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The Best of The human face of branding

There’s no denying Debbie Millman is a big name in the branding world. She served as president of Sterling Brands for 20 years, working on major household names like Burger King and Häagen-Dazs, she also co-founded the world’s first graduate branding course.  However, in her talk at D&AD Festival, she …

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The Best of 5 unusual uses of colour in logo design

Research shows that colour is registered by the brain before images or type, which means brushing up on colour theory for branding is well worth your time. Successful ‘ownership’ of a colour in any given sector is the holy grail, and there are many outstanding examples of colour in branding …

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The Best of Battersea reveals new brand identity

Established in 1860, Battersea is a much-loved British charity that cares for cats and dogs across the UK. Originally known as the Temporary Home for Lost and Starving Dogs, the charity’s identity has been tweaked over the years, with the organisation most recently titled: Battersea Dogs & Cats Home. Today, …

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The Best of American Express reveals new brand identity

American Express is one of the most instantly recognisable logo designs in the world. Yes, the fact that it has the company’s name in big bold letters on it helps, but that iconic little blue box has become a symbol synonymous with AMEX. In fact, it’s done its job so …

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